How to Manage LinkedIn Outreach More Effectively with the New Profile Suppression Feature

A suppression list is essentially a list of profiles that you intentionally want to exclude from your LinkedIn outreach campaigns. Think of it as a filter that prevents your messaging from reaching those who:

• Have already been contacted
• Have opted out of communication
• Are competitors or irrelevant to your campaigns
• Are not your ideal target audience anymore

By adding these profiles to your suppression list, you can ensure that your efforts are focused on new prospects and relevant connections, rather than wasting time contacting the same people repeatedly.

LinkedIn’s suppression list feature is easy to use and offers a straightforward way to manage your outreach efforts. When you add a profile to this list, LinkedIn will automatically exclude it from any further campaigns, ensuring that your InMails and connection requests don't reach the same person multiple times.

Adding Individual Profiles

If you want to exclude a specific LinkedIn profile from your outreach campaigns, simply add it manually to your suppression list. This can be done by entering the LinkedIn URL or profile ID of the user you wish to exclude.

Bulk Import via CSV File

For those who need to exclude a large number of profiles at once, LinkedIn now offers the ability to bulk-import LinkedIn profiles to your suppression list using a CSV file. Simply compile the profiles you want to exclude into a CSV, and upload it to your LinkedIn account.

Continuous Updates and Monitoring

As your campaigns progress, you may find that new profiles need to be added to your suppression list. Regularly update your list to ensure you are not reaching out to the same people multiple times, or that you are not engaging with profiles that no longer fit your ideal customer profile (ICP).

If you’re managing large-scale LinkedIn outreach campaigns and need to add multiple profiles to the suppression list, the bulk import option is a game-changer. Here’s how you can do it:

1. Create a CSV File: First, gather the LinkedIn profile URLs or unique LinkedIn IDs of the individuals you want to suppress. Ensure they are in the correct format for CSV upload.
2. Navigate to the Suppression List: Go to Finzy in the menu of your suppression list options, where you’ll find the option to Import Suppression List.
3. Download the Sample File: To make sure your CSV file is correctly formatted, you can download the sample CSV template from this link.
4. Upload the CSV: Once the CSV file is ready, upload it to LinkedIn’s system. The platform will automatically cross-check the profiles and add them to your suppression list.
5. Review and Confirm: After the upload, double-check that the profiles have been successfully added to your suppression list. You can easily view, edit, or remove profiles as needed from this list.

• Increased Efficiency: The suppression list helps streamline your outreach, making sure you’re not spending time contacting profiles that are already in your network or have previously declined engagement.
• Improved Targeting: By excluding irrelevant profiles from your campaigns, you can focus on reaching high-quality leads who are more likely to convert.
• Enhanced User Experience: LinkedIn members are increasingly sensitive to unsolicited messages. By ensuring that you don’t repeatedly contact the same individuals, you’re showing respect for their preferences and reducing the likelihood of being marked as spam.
• Prevention of Redundant Engagement: If you’re running multiple campaigns or have a large outreach team, the risk of contacting the same person more than once increases. The suppression list helps mitigate this risk, ensuring that profiles aren’t contacted multiple times, avoiding confusion or annoyance.
• Better InMail Success Rates: By reducing unnecessary messages, your InMail success rate may improve. When you target only fresh prospects, your engagement will be higher, and your response rates will see an uptick.

• Regularly Update Your List: As your campaign evolves, so do your target profiles. Be sure to update your suppression list frequently to ensure it stays relevant.
• Monitor Engagement: Keep an eye on the responses to your outreach campaigns. If certain profiles begin to respond to your messages or re-engage, they may no longer need to be on the suppression list.
• Organize Your Data: Keep a clear record of why specific profiles were added to the suppression list, especially for bulk imports. This will help you track your outreach effectiveness over time.
• Respect Privacy: Be mindful of LinkedIn’s terms of service and privacy policies when adding profiles to your suppression list. Always ensure you’re not violating user preferences by engaging in unwanted communications.

LinkedIn’s new suppression list feature offers a smart and efficient way to refine your outreach strategies, especially for marketers and businesses managing large-scale campaigns. By excluding irrelevant or redundant profiles from your messaging, you can maximize the effectiveness of your LinkedIn outreach, improve user experience, and reduce the risk of unnecessary contact. Whether you’re manually adding profiles or using bulk import through a CSV file, this tool is a valuable addition to your LinkedIn marketing toolbox.

Start using the suppression list today and watch your LinkedIn engagement become more focused, efficient, and successful!